The Original “Rock & Roll Superstore”and Adult Novelty Shop. 
Photo Circa 1976. 

It is considered the oldest remaining “Head Shop” on the East Coast.


East West Novelty is a retail store chain specializing in Counter-Culture Goods.

East West was founded in 1971 by Alexander Suvino. It has remained in its sole Brick & Mortar location for 45 years of business at 330 48th Street, Union City, NJ.

Bringing you products from all your favorite time periods and an eclectic mix of different sub-cultures that have flourished in American Society.

The categories we specialize in are Music, Love, Jewelry, Jokes, Smoke, Tactical & Skate.